마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례分析(분석),
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설명
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례分析(분석),
레포트/경영경제
순서
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례分析(분석),
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석, , 마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석,경영경제레포트 , 마케팅사례 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례
Download : 마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석,.ppt( 35 )
Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Political
& Legal
Economic
Socio-cultural
Technological
Competitive
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
3rd party apps are available
Multitasking
2. Changes in Mobile Phone
b. Environmental Changes
Advanced mobile network
Open source OS
Software ` Hardware
Need for SNS
2. Changes in Mobile Phone
c. Smartphone Positioning
Mobility
Voice-oriented /
Limited internet experience
Contents / Internet oriented
3. Successful Companies
APPLE
Products
3. Successful Companies
APPLE
Strong brand loyalty
Narrow product portfolio
Looking beyond the US
Cloud computing
SWOT Analysis
3. Successful Companies
APPLE
Ke…(투비컨티뉴드 )
마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,경영경제,레포트
다.
